Tuesday, 5 April 2011

Tuesday, 8 February 2011

Diary Entries

20/ 10/ 2010 - College - Today we started are first bit of filming in our college. We organised the actors we wanted to use and ensured the setting we planned to use was available. Before the filming date we asked our actors to wear suitable clothing which would fit our genre to ensure the mis en scene. We spent two hours filming in several locations in college using our shotlist as guidence.

05/ 11/ 2010 - Club- We had to book out the HD camera for the weekend to ensure we could take it out of college so that we could film outside of college in a local bar for the party scenes. We contacted a friend who is the manager of the bar who agreed to let us to film. He supplied us a section of the club to set up the camera stand safely. We then brought our actors to the location in appriate clothing for the scene, then began filming.

18/ 12/ 2010 - Birmingham & House shots - We spent the whole day travelling around Birmingham collectiong shots of people on the streets, birds eye veiw city shots and clips of moving cars. We had to ensure that the shots of the city were taken at night so that we could see that city lights clearly which we thought would look more effective. We wanted the shots around Birmingham to reflect urban city life and the busy lives of teengers. We completed our filming today and we feel that we can now begin editing our film trailer.
Audience feedback

As a group we researched into what kind of films our target audience would watch. We created a question air and gave it out to 30 teenagers from our college to get feedback which would help produce our trailer. These are the questions we gave out:

1.What film genre do you prefer? 

Rom coms ||||  Comedy |||| Thriller ||||||| Social realsim |||||||||| Action || Horror |||

2. Do you like films that you can relate to?

Yes  |||||||||||||||||||||||  No |||||||

3. Do you like to empathise with the characters?

Yes |||||||||||||| No ||||||||||||||||

4. Do you think realistic films are more effective?

Yes ||||||||||||||||||||||||| No |||||

5. What aspects of the social realism genre would you prefer to see in a film? tick two.

Drugs ||||||||| Relationships |||||||||||| Sex |||||||||||||| Family issues ||||| Health issues ||||| Crime ||||||||||||||||

6. Which of the following setting would you expect to see from a social realsit film? tick two.

Home |||||||||| Streets ||||||||||||||| Clubs |||||||||||| School/ Colleges/ Universitys |||| Hospitals ||||||| Police stations |||||||||

7. Do you think films of the social realism genre are male dominated?

Yes ||||||||||||||||||||||||||| No |||

8. Would you like to see more female character role in social realsit films?

Yes |||||||||||||||  No |||||||||||||||


From our research we found that our target audience enjoy films of the social realist genre more than the other genres we presented to them and would like to see more of them produced in the UK. By also talking to them we discovered they like to generally empathise with the characters and prefer films that they can relate to with issues such as relationships, crime, sex and drugs. We also asked the teens if they think that social realsit films are male dominated, and their response was that it is and they would like to see more films where the female role is more dominant in this genre.

Tuesday, 9 November 2010



Poster: We chose that particular photograph for the poster because of the setting. As a group we decided that the graffiti on the wall behind was quite effective and contributed towards the urban culture theme. We followed the conventions of a typical film poster by adding quotes from newspapers at the top with the film titile beneath. We then added small text at the bottom of the poster with the names of editors, directors and producers in order to stick to the generic conventions.

Producer(s): Damian Jones and George Isac 
Cinematographer: Brian Tufano Bac 
Director: noel clark
Distributed by: pathe pictures international
Studio: Cipher films lime light

How have you considered genre in creating your media text and what signifies pinpoint the genre?
We have used several different codes and conventions to portray our genre which is social realism (urban teen drama). We used an underground subway which reflected an urban setting also the costume used suggests the stereotypical teenagers of today. I think that the graffiti behind the characters is effective and emphasises the stereotype placed on young people. The movie title for the poster emulates the graffiti effect (the repertoire of elements).

Have you subverted any conventions? if so, why?
We kept all the conventions of a urban teen drama genre as we wanted to fulfill the audiences expectations.

What kind of media producer would produce your kind of media text?
A feature film producer such as Damian Jones who is successful in the British film industry would produce our media text due to them being familiar and experienced in producing this particular genre.

Does your media text show fluidity of genre or is it similar to older media texts of the same genre? if it is different, how?
Our media text portrays a modern genre which has only developed over the last few years. We considered the zeitgeist by using social realism to capture the recent topics in todays society such as knife crime, gang culture, sex, alcohol and drugs. This way consumers can relate to the media text and it fulfills the expectations of a social realist film.

"Genres are instances of repetition and difference" Neale 1980





Above are some of the photographs we considered using for the front cover for our magazine and poster. We experimented with the back grounds in order to see which would look best on the cover of our magazine and poster. I thought that the locations we found made interesting backgrounds for our photographs which fit the urban style we were looking for. The images represent the theme of our movie trailer and show the deprived areas in which teenagers hang out in today's society. The costumes and setting used show consumers a sneak peek of what to expect from the film trailer and the themes. We purposely used typical on trend urban teenage clothing for the models to reflect the genre and targe audience. When taking the pictures, we had to ensure we used the techniques of a generic magazine cover, such as rule of thirds; this meant leaving a space on one side of the models. This way we could fit on straplines for example.

Here is an example of a film magazine called 'Empire'. I like how the kicker has used the same theme colours as the film. I also think that the way Brad Pitt's head had been placed over the mast head suggesting that this is a popular magazine which people will automatially reckognise, even without seeing the whole masthead.
For the advanced portfolio me and my group have decided to produce a film trailer alongside a film poster and magazine front cover to advertise the film. Our aims are to target the social group based within the film, allowing them to relate to the characters and lifestyles they live. Our film trailer will be set in Birmingham therefore it will reflect the lives of teenagers from Birmingham who face serious issues daily. We want our film trailer to unvail the harsh realities of life through these teenagers eyes. In order to target this audience we had to think carefully about the costume and setting we would use for out poster and magazine cover.
http://www.youtube.com/watch?v=mdoKD4gTQ2c